Designed to deceive: How gambling distorts reality and hooks your brain

You see a timer on the left of the Play button, displaying how long the Bonus Round will last. We tried explaining how the game works and the special WiNCREASE system, but now let’s elaborate on how you’ll be scooping wins. It is still an HTML5 slot that can be played across both desktop and mobile devices, but you’ll see that it plays even smoother when loaded via a smartphone or a tablet. Instead of pressing the Play button like in regular slots, here, you need to hold the button to start the round. Yep, this is one of those slots that is gamified, leaving you to wonder if it is, indeed, a slot or not.

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And these hooks work on casual casino-goers just as well as they do on problem gamblers. I’ve found that many are intentionally hidden in how the games are designed. As an addiction researcher for the past 15 years, I look to the brain to understand the hooks that make gambling so compelling. These playful connotations may be part of why almost 80 percent of American adults gamble at some point in their lifetime.

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